What to Research About a Company Before Interview
In the side by side ten minutes, I'm going to show you exactly how to research a visitor for your job interview.
You want to go into the interview feeling ready and confident, and y'all don't want to embarrass yourself.
That's what good pre-interview research tin can do for you.
But what'due south the fastest and easiest style to get enough information nigh a company to avoid interview mistakes and brand a not bad first impression? And what exactly should you be researching?
Keep reading for everything you need to know…
How to Research a Company for a Chore Interview
1. Research the Company Website
Go to the business concern' website and notice out nearly what products or services they provide. What practice they sell and how practice they brand money? Why might the company'southward clients cull them?
Learn anything you can near the visitor culture, as well. Click buttons like "Near The states" or "Meet Our Team" when you're on the company website.
Then visit their "Careers" section to come across what jobs are posted in full general. Make sure you're familiar with the job description and become a experience for the other jobs they're hiring for.
Finally, encounter if the visitor has a mission argument. Knowing the company'due south mission will help you sympathize what they care near about, and so that you can show these traits in the job interview.
This is the longest step in the procedure of researching a visitor, but it'll give you a ton of information yous can use in your answers, and knowing more about them volition help you lot explain why yous wanted to apply for the job.
ii. Search Google News for Contempo Company Developments
This is a relatively short stride, but even so important for how to enquiry a visitor before your interview.
As you conduct visitor research, go to Google News to read some recent developments and press releases, and so you lot tin get a sense of what the company is working on.
Detect a piece of practiced news, a contempo change, conquering or new projection, or anything else you lot tin find most the company online.
You'll notice more info available for large companies, but you may still find valuable news articles and stories for smaller companies, besides.
Your goal in this enquiry, for each of your target companies, is to detect one action they took recently that you tin can ask about in the interview.
For example, you'd ask, "I read you lot recently did ___, can you tell me more about that?"
They'll be impressed that you know the latest news nigh them.
Nigh task seekers are asking wearisome, generic questions in the interview (like, "What is your visitor'due south mission?")
So if you can ask a question about a recent news story, it's going to set up yous apart.
Here are 27 more unique questions job seekers can ask in the interview.
That brings me to one other piece of job search and career advice: Never enquire a question that could be answered on the visitor's website.
3. Review the Company'south Social Media Accounts
Next, inquiry the company's Facebook, LinkedIn, Twitter, and other social profiles to see contempo news you might take missed on Google News in pace 2. You might see pictures of employee outings likewise, etc. You'll get a swell sense of the company civilization and the type of people who work in that location.
This will give you more fuel and ideas for questions y'all can enquire in the interview too.
For example, you could enquire, "I saw on Facebook you recently had a company clemency outcome. Can you tell me about what else the company does to facilitate team-building and/or charitable giving in the community? It'southward great that those are a part of your company's values. That's something I'g looking for in an employer."
You tin can as well look for the visitor on YouTube. Practise a quick search and see if they accept a aqueduct.
More than and more companies are sharing video content, and then this is a worthwhile step in terms of how to research a company very thoroughly before y'all talk to them.
You might besides see their part in a video which will make you more than comfortable when you arrive for an interview. You lot'll feel like yous've been there before.
iv. Competitor Research
If you really want to impress the company with how much you lot researched them before the interview, head over to similarweb.com, type the company proper name or website into the search bar, and so discover the push button that says "similar sites".
Click it and you'll see companies that are similar to the company you're interviewing at. Try to discover a few key differences and similarities, so you can show you lot understand the whole marketplace and industry, not merely the company you're interviewing with.
If you lot do this, most hiring managers volition exist VERY impressed.
If yous're interviewing in a new industry this becomes even more than important. But it'southward a great step for anyone who wants to inquiry a company earlier a chore interview.
5. Enquiry Employees on LinkedIn
Search on LinkedIn to find employees of the company. Better yet, observe people in the same type of grouping or function that y'all're interviewing for. What type of groundwork do they accept? Yous might spot a tendency for the type of person a company likes to rent.
This research will help you understand what the company looks for in the hiring process, then that y'all'll exist ameliorate prepared for questions they throw at you in the interview.
LinkedIn isn't just a bang-up job search resources, it's likewise a powerful research tool. If you don't already have an business relationship that'due south active and up-to-engagement, you should definitely make ane. If you're non convinced, here are 5 reasons you should use LinkedIn.
half-dozen. Research the Hiring Manager
Next, use LinkedIn to research the hiring manager'due south background.
How long have they been with the company?
What'south their educational groundwork?
What previous jobs have they worked to get to the point they're at?
This is a great fashion to prepare to pass your interview. You might even come across something you have in common with the hiring managing director, such equally a sport y'all played in college.
And if not, you'll still know more nigh them than well-nigh candidates going in for the interview. And so it'll exist easier to bond and build rapport, or talk about topics that they're familiar with.
7. Industry Research
Next, if you're attending a job interview in an unfamiliar industry, you lot should go beyond researching the visitor and likewise dig into the manufacture overall.
Browse social media accounts of other businesses in the industry, read a few trade publications online, see what types of jobs are posted in this industry, and more.
What types of products and services does the industry provide in general?
What are some of the latest developments happening?
What are some common types of jobs in the industry?
You tin wait at industry news in Google, bank check company social media accounts, and more to gather this information.
8. Research the Company'south Job Interview Procedure
At that place are a diverseness of websites that allow task seekers to write nigh their job search feel and which interview questions they faced. So I recommend searching Google for terms similar "<Visitor Proper noun> interview questions" and "<Company Name> interview procedure."
You won't detect information nearly this for every employer, but y'all should observe some hints nearly the interview procedure for most big employers, which can exist a large aid in your job search.
Then, you'll know how to better prepare for your job interview to show you're a fit for the company'south civilisation and role.
9. Read Employee Reviews
Side by side, consider visiting a site like Glassdoor.com to read reviews from current and past employees.
This may requite y'all more hints about how the company operates, which volition assist y'all set up bang-up interview answers.
Yous'll also gain valuable information to help you make up one's mind if you practise or don't want to piece of work for this company!
You may spot a scarlet flag or two that you'd similar to inquire virtually in the interview.
You wouldn't have found this on a casual visit to the company's website. So reading reviews from real employees volition give you a improve agreement of what your life will be like if you lot take their job.
Those are the best steps y'all can accept for pre-interview company enquiry. I recommend doing everything above if y'all have fourth dimension.
ten. Boosted Inquiry for Public Companies
If a company is publicly traded, it must release an almanac report, quarterly financial statements, and more than.
You lot tin see their stock price, read recent stock news, and more than.
For public companies, y'all'll ofttimes meet an "investor relations" push button when you lot visit the visitor website (unremarkably in the site footer).
You can also search for the visitor proper name on a website similar Google Finance to read nearly their financial wellness and explore contempo financial data and statements.
This doesn't need to be an in-depth, fourth dimension-consuming step when researching a company, only it's worth noting whether they're publicly traded or not, and how the company's stock is doing.
Final Pace: Review Your Company Enquiry
At present you know what to research nigh a company before the interview.
Equally a final step, brand certain you can reply these questions about a company:
- Who is the CEO?
- When/why was the visitor founded?
- Does the company take one or multiple locations? And where are they headquartered?
- How does the company make money? What practice they sell and who is their typical customer?
- Why practice their customers choose them?
- How are they unlike from their competitors?
- How would you describe the company culture?
- Does the company have a mission statement or a reason why they were founded?
- What do you know almost the hiring manager's background? How long have they been with the company?
Use that equally a checklist to brand sure you've researched the company enough before your interview.
Now that y'all know how to inquiry a visitor earlier a job interview, yous're going to be able to make a better impression on recruiters and hiring managers, and turn more interviews into task offers!
Source: https://careersidekick.com/research-company-before-job-interview/
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